The Science Of Success

Hi, I'm Jordy. Some might know me from the Cinecom YouTube channel, but today it is Professor for You. Because for over 5 years, I've been a contributor. I mean, a professor, researcher, PhD, at 5DayDeal. I'm here to share all the nitty-gritty details of my experience so that you can maximize your sales and make a big difference with your online business.

Now, we used to make around 20,000 to 30,000 for a big campaign, which took so much effort and brought along a lot of costs as well. You know, we weren't working at such a laboratory back then, but now we are here in the graph. We are spending less time at a fraction of the cost and quadrupling the sales to over $100,000 for a single five-day campaign. This helps me grow my business, I mean, laboratory, tremendously. But the science ain't easy. There are still some things you got to do. If your audience don't know about the deal, you won't make any sales. Luckily, the 5DayDeal bundles are such a great value, and the sales strategy has been taken care of on the landing page. So all you got to do is make some noise and get people to click your affiliate link.

So, we're going to focus in this video how to maximize those clicks with your audience, which are an easy 5 steps to follow.

Now our idea is to contribute something to the bundle and not just run the affiliate sales. That way you maximize your share per sale. But we also want to make sure that we add something valuable to the bundle. If your marketing is top notch, but your product is bad, you're still making bad sales. Since this is a collaboration with other industry professionals, we all make sure to put the best value into that bundle.

By working together, we can make something amazing and maximize the sale for everyone. It's beautiful, isn't it?

So, we do a little bit of market research, try to figure out what the creative community is looking for. Are there certain trends going on, like a whole new software being released that I can make a course about? Certain art styles, perhaps, which are very popular? Perhaps I can create a unique template or preset pack from that. It's also a good idea to just send an email to 5DayDeal and ask what others are adding to the bundle. You don't want to make the same thing as someone else, right?

But most importantly, you want to create something that your audience is looking for the most. Just look at the content that you create. Whether that is on YouTube, Instagram, or whatnot, look at your most popular content from the past six months. Is there a way that you can create something bigger from that? All right, we've chosen the product and head into production. If all goes well, I can deliver my content in time and Griffin's stress level will remain under the threshold. He's one of the co-founders you'll be working with, by the way.

So then step number two, we are about a month or two before the sale goes live. My chemistry set is running at full speed. I create a map of all the different funnels that I have access to. This is where I can post something about the bundle sale and there's more than you might think. Instagram has at least three funnels. You create a story, a normal post, and a reel. But you could even go beyond that and think about collaborative posts. It's up to you how far you want to push this. Then YouTube. Where is YouTube? Right here. Youtube has pre-rolls, which I'll get into in a moment, dedicated videos, community posts, perhaps even a live stream, also things like channel links, a header image, etc. Think about all the places where you can promote the 5DayDeal bundle. Now do that for every social channel that you have or blogs or whatnot. There are a ton out there these days. But make sure that you feel comfortable at promoting on those channels as well, and that you are able to manage that. You might not do it everywhere. All right, you want to put all those funnels now into a schedule. Just as a reference, I'm using Millonote for that, as it allows me to create the boards on the schedule, and then I can include the content or other notes within those boards. I typically start promoting about a week before the sale goes live to warm up the audience and tell them about something exciting that is about to come. Write down exactly what you're going to create and when you're going to post it.

Step number three, it is proven that a potential client is more likely to buy something after they've seen an ad about seven times. Now, I could use my time-reversed machine and have people watch the same ad seven times, but that is boring. We're going to make use of all of our available funnels to post different things, even before the sale goes live to start creating hype. Now, when it comes down to your posts, you don't always have to promote the bundle. Oftentimes, a simple reminder about the bundle is enough or talk about the charity impact. It's important to post a lot to remind people that there's a sale going on. I schedule all of that content that I'm putting out. That way I can think upfront when and where I'm going to post sales messages or gentle reminders. Now, if you have a YouTube channel, you can actually just create your normal content, but include a part about the bundle. Make sure that you record it in such a way that you can cut it out afterwards. Youtube Studio allows you to do that. That way you're not left with a video that has a sales message about a bundle that is just not there anymore.

All right, step number four, we've got a posting schedule. Now we just need to think about the actual content. What do I communicate to my audience? There's a lot going on during a 5DayDeal sale, and although it might seem like a good idea to tell every amazing thing, it is not. When you talk about all the contributors, the discounts, the deadline, the products, the different bundles, the charity impact and whatnot, it becomes too complex and people are less likely to check it out, so focus on a few. Let's start with the major selling point, which are the biggest names that contribute to the bundle and the discount. It's right here. This is enough I'm posting on X or just doing a quick story. You can say, Hey, I'm collaborating with these amazing people, and together we are doing this big sale. Check the link for more information. Make use of the contributors is one of the best marketing tools. Or another post, I could only talk about the product, like make a graphic or something like that of all the boxes. Show the original price and the discounts. You want to spread out different talking points throughout different posts just like that. Of course, the day that the sale goes live, I always publish one dedicated video which goes into more depth about the different products that there are and what the value is that people get. Whenever I get a question somewhere, I can just link to that video.

So, these are all the things that you can do upfront, guys. You don't need a team for that. Maybe you do need more time. But the good thing is that everything can be created before the campaign goes live. Even simple things like a quick Discord message is something that I write out beforehand. I put it all in my Millanote because when the sale goes live, you'll have other work on your hands.

And that, my dear college students, is step number five. Your emails were scheduled, so they are blasting off. You only need to copy and paste some stuff from your preparations. But then the comments come in, and it is very important that you are actively replying to people. I even write in my emails that people can simply reply to ask any questions. When people see that they get a fast reply, they are more likely to buy. Plus, people that don't ask questions see that you are active. It's a form of trust. That is mostly what you want to be doing during a sale. It's the easy part. Your content is already made, so now you just lean back and engage with your audience.

So, following these five steps can essentially guarantee a big revenue. Add enough, 5DayDeal to your social channels, and do that quite often until you see the revenue coming in.

You know, in my first years when I was part of the contributors, I didn't really realize the potential myself. I did make some videos and social posts here and there, but I never had a plan and I did not utilize my social channels as much, mostly because I was afraid that my audience might not like the promotion. It was only later that I had the courage to go all out and it had a super positive impact. Not only did my sales revenue increase by more than five times, but I also got a lot more positive reactions from the audience than I think. They were happy that I announced it so often. Otherwise they would have missed the deal. Imagine something that you want is currently on sale, but nobody is telling you about it. You'd be thankful if a creator tells you about a running discount.

But research never stops. You never know what chemical might explode if you didn't tried it before. Now, I'm not going to lie, I do make mistakes with every 5DayDeal sale, but that's an opportunity for me to learn. So make sure to write down what went well and what went wrong and use that information the next year.

Thanks for watching and stay creative.