Thanks so much for joining us. Let's go ahead and get started. First thing I wanted to share, I tried to put kind of the key points at the front, and then we'll get into nitty greasy details later on. That way, if you need to leave, you kind of have our key points. So the first thing I wanted to show you is the five day launch curve.

This is data from our past six photography bundle sales, and it shows you the percentages of sales per day. So here's that chart. And as you can see, the first day, it starts out a little bit low. But one thing to note is day one and day six. You'll see our half day.

So those are actually twelve hour days. And so if you double day one, it would actually kind of equate for almost 24% 24% of sales if it was a full day. So day one is a super important day, basically the second highest selling day that we have as far as volume by the hour. And then, of course, day six you can see even at 12 hours is 25% of sales. So that's the curve that we see for our sales.

So I share that to say, if you see a slump in the middle or day four, you're at less than 50% of where you want to be. Don't get discouraged. And don't worry. Just keep doing what you're doing. And all of your efforts should pay off on day five and six, where we see up to 50% of our total sales volume during that time.

So once you see this chart, you might also ask yourself, why not just promote on day five? If that's when half of the sales are happening and the reason we recommend promoting the full five days, we kind of say this is a five day sale. It's not a one day sale or three day sale. It's a five day sale. And the partners that have the most success are promoting the sale some way all five days of the sale.

And here's our stats that back that up. So a new visitor has an average conversion rate of 4.63%. This is from the 2019 photography bundle. And then a returning visitor has conversion rate of 10.7%. So more than two times better at converting.

If they come back to the sales page. A lot of people, they come to the sales page the first time, and as you can see, only 4% of them are purchasing the first time. The rest are kind of checking it out, seeing what it looks like, thinking about it that kind of thing. But once they come back, that percentage more than doubles. So if you want to more than double your chance of a sale, make sure your fans visit the website more than one.

We have partners, some of them who have 25 30% conversion rates. And what we see with their stats is that they are sending people back to the website multiple times, which each time increases that chance that they'll convert. So how do you do that? What works that we've seen is to promote consistently divert your traffic from your website over to our site. And I'll talk about that later when we talk about using your website or blog to help promote the sale.

Share your favorite Products this Bundle Our customers love it. We have amazing testimonials, amazing reviews, but one of the big feedbacks that we get every sale is that it is overwhelming and that's true. There is probably usually at least a year's worth of training and knowledge and information packed into these bundles, sometimes possibly more so. Instead of hyping and concentrating on all of the value, you can do that. But pick out three or four products you think your audience is going to love and do an in depth review on those or share the things you learned from those products.

Let your customers know how those have helped you and how you think just those three products are worth more than what you pay for the bundle. And I'd also recommend picking a product from each of our three different bundles. So we've got the main bundle, the pro bundle, and the charity bonus, which were all bought together. We call the Complete bundle, so I'd recommend picking a product from each of those three or two of those and then also the Complete bundle bonuses, which only come if they buy all three bundles bundles together.

So that's tip there answer frequently asked questions.

But we've been around for five years. Every sale we get people that say this seems too good to be true. I saw so and so was promoting it, but it seems like it's not real. Why are they associated with these brands, these charities? Why was so and so promoting it?

Like, no matter what our partners are, no matter what our reviews are, we still have people that have questions or concerns about the bundle, so reach out to your fans and subscribers, ask them what questions they have and then make sure to help answer and address those. One thing that's unique about five day deal, and that is core to who we are as a business and people is that we really believe in giving back. As far as I know, there's no other existing bundle companies that do that and not too many digital businesses as well that are doing that, especially at the percentage that we do so really share about the charity impact to the 10% is huge.

This sale. Our goal is to donate 300,000 or more meals from the sale, in addition to donating at least $30,000 to our featured charity partners and other smaller charities.

Last sale video bundle, we were able to donate half a million, and we typically and purposely set the goal a little bit low so that we hopefully reach the goal by day four and can share that. And then we will have a stretch goal. So I'm pretty confident we'll reach that by day four with 300,000 meals, and then our stretch goal would probably be either 500 or 750, which will determine once we see how the sales going. Alright, so that's an amazing impact. That's unique that you can share.

It's also less salesy. It's not all go by these products get these things. Here's the impact that's happening. So here's the promotional platform that most people use, and I'm going to go through those later one by one and give you case studies of what we've seen from partners that are making $50 to $100,000 or more during our sales and how they utilize those to be successful. First, I'm going to go over some pro tips.

The first one is to be authentic. If you don't think this bundle is a great deal, if you don't think there's at least three or four products that are high quality, then honestly, you may not want to be an affiliate partner for this sale. In the past, we've had a few contributor partners that we've released the preview or whatever, and they say this bundle doesn't live up to our standards. Four years ago we had a bundle that a partner told us that. And honestly, if you don't think this bundle is an amazing value and you can't pick out great products from it, then I'd rather you not to be a partner for the sale.

We want our partners to understand and know the value of our bundles so that they can share it genuinely with their audience. Fans can easily smell fear, desperation and authenticity. So any of those things, if you're not being real with your fans and subscribers, it's usually pretty obvious. Try to focus on and promote the things that you're excited about. If you're not excited about something, don't promote or try to act like you're excited about it.

We are so thankful to partner with you guys. We work with pretty much most all of the top photography educators in the world, most all of the top photography affiliates in the world. So these are things I've learned from you guys as partners. So you probably already know this stuff, but we're just trying to put it all together for you. Use platform specific campaign ID.

So in your affiliate program, there is a way to set up a unique campaign ID under. I believe it's unique links. It's the second menu item on the left and your affiliate portal, and we really recommend using those. So maybe have like a pre sale. Facebook Presale email Pre sale whatever other platforms you're using campaign ID.

And then once the sale launches, use a different one and that way you can look and see. Okay, here's the traffic I've been getting, and here's my conversion rate. Presale. There will be giveaway leads mixed in with your conversions. So some of those conversions will be giveaway leads post sale, if only is going to be sale leads.

So that's why I recommend switching your campaign IDs once the sale starts. The next thing is to put a personal spin on what you're sharing. Share how or why you have used or learn from one of the products and the bundle. Answer questions for your audience. Like what's in it for me?

Why should I care? So for example, if you keep saying there's a thousand presets, there's a thousand presets, there's 30 products, there's 80 hours of video. That's not as helpful as saying there's presets to help you quickly and easily edit your photos. So what is the benefit of 80 hours of training? What is the benefit of a thousand presets and share that with your audience?

More on that. Just reiterating. Focus on the benefit to them. Once you set the cookies during the pre sale, move your focus towards sales conversions rather than just getting them to the site. Focus your wording and information on why they should buy the products and how it can help them improve their skills related to this and we'll highlight this later as well.

Once the sale starts. Please please please do not heavily promote the giveaway. If you heavily promote the giveaway. Once the sale starts, you will get LUTS of giveaway entries during the sale instead of sales. So once the sale starts, the giveaway can be a PS or somewhere buried.

By the way, there's also a $10,000 giveaway LUT. The main focus once the sale launches is the sale. That's really important. We've had partners that have throughout the entirety of the sale promoted the giveaway and they have gotten an amazing number of giveaway entrance and similarly sadly amazing number of low sales. So the giveaways they're pre sale to get people excited, get them ready but not for the sale.

Next thing, recommend setting some smart goals for yourself. So kind of try and push yourself. These goals need to be specific. Measurable attainable, relevant and time based. There are some examples of that specific would be 50 bundles, 4000.

Click throughs with an conversion rate equals 50. Bundle sales measurable is number of bundles sold. Click through percentage or number and the conversion rate attainable examples make sure you set goals are attainable with your reach and previous performance. If you previously have done a launch and in five days you're able to sell 100 bundles, you shouldn't have a goal of selling 500 bundles. Maybe try to have a goal of selling 150 and then divide that by the days or have 75 bundles need to be sold by day four, mid day and then the other 75 can probably be sold between day four, mid day and when the sale ends.

Other examples for relevant is a number of sales. Click through rate total commissions and then time based by day four by the end of the sale before day three. There's more information about these and also a really good video walk through in your affiliate area. So if you go to affiliate area tools, tips and tricks and then smart goals, you can see that there the next thing I wanted to share is the top five. So I'm going to share the top five contributors and the top five affiliates and those numbers we share these a few years ago pretty privately, and I share these not to get you discouraged if you're nowhere near that, but a lot of our partners.

Let us know that it was very encouraging and kind of let them know, like, hey, there's a lot of room for me to grow or there's a lot of room for me to try different things and test and push harder and see if I can get closer to the number. As you know, in our emails, we've paid out more than $10 million to our partners. Of course, that's not just ten partners, but if it was, we would have made ten millionaires since 2014. So this is a huge sale.

It's a huge opportunity.

Please don't let it go to waste. Please don't. Oh, day three. I forgot. I need to start setting up email campaign.

This is once a year, five days only, and many of our partners are able to add an extra month of income or more. Some of our partners have been able to essentially double their annual income from these sales, and especially during this time where professional photographers are hurting. There's a great opportunity for you to be able to have income while you can't get it from as much client work and travel and that kind of thing. So our top five contributors here's those numbers. Their average is 15,263 visits.

They average 1360 sales with a nine conversion rate, and their average Commission payout before bonus is $89,000. We've had multiple partners that when we share these numbers, they say I had no idea that much money could be made through this sale. And that's what that's what excites us about the sale is that it can be literally life changing for our contributor and affiliate partners if they put the effort into it. If they do what needs to be done to get the word out and make it work last sale as well.

And pretty much every sale we have multiple six figure contributors.

Those are contributors that make $100,000 or more either before bonus, most of them or some of them after the bonuses added to their commissions. Now the average contributor, this is taking all the contributors and averaging out the average almost 5000 visits, a little over 600 sales with a 13% conversion rate, and the average Commission is 20,000. This excludes contributors. You made less than 1000 in Commission. But as you can see from the Commission, that might seem a little low to some of you might seem high to some of you, but, yeah, it's an average.

So it includes people that made $1,001 and people that made over 100,000, so that's the average there. The next thing I want to go over is the top five affiliates. So affiliates. We have some amazing affiliates that do a great job. A lot of the revenue from affiliates goes into our cost of making the sale happen, as well as into the bonus for contributor partners that qualify.

So top five affiliates, they typically have over 8000 visits, 750 sales, 9% conversion rate, and they average $14,000 in commissions. And we do have affiliates. Typically each sale that make over 20,000 over $30,000 in Commission and do a great job there. And we do also have every sale. We have multiple five figure affiliates easily.

And then the average affiliate sends in 2500 visits. Does 255 sales at a conversion for a Commission of almost $9,000 excludes affiliates who made less than $500 in Commission. Some of you have asked that are contributors to affiliates are applied for contributors spot, but didn't get it. You've asked us like, hey, what does it take to be a contributor? We're typically looking for a partner that has at least 100 sales as well as a great product.

So if you have ten or 20 or 30 sales during a bundle, that's not making a significant impact enough to raise you up to be a contributor. So if you're an affiliate, the sale and you want to be a contributor, next sale, I would say just go all out and crush it. Try to do the best you can. If you get over 100 in sales, then that's when we seriously consider you for being a contributor. And to that point, some of our contributors are concerned about the affiliate sales and how many sales affiliates make and that kind of thing.

Affiliates make less than 20% of total sales. So by far configurators, make the majority of sales paired to their sales. They even actually get a lot more of the revenue. We try to be as generous as we can while being a sustainable business. And our goal is to always reward contributors generously.

And to that point, once an affiliate starts making a decent number of sales, our goal is to try and move them into a contributor position so that they can make more Commission, be paid more generously and have their product in the bundle to be able to promote it even better to their audience. So now we'll go over promotional platform. So the first one email email has the most control of who sees it. It's the second most personal and your content is the most flexible and it's got the highest converting for most partners.

Email is kind of the the King of conversions.

The King of this sale. Some email tips, test, test, test and test again. So things to test subject lines. Most email or I think all email providers now have the ability to a test your subject lines. Try two different subject lines, make them very different.

Maybe have an emoji in one have no emoji in another. If that fits your brand, but make them very different. See which one convert better and then use something similar to that. The next time test your copy. Test your copy.

Link. Some people and brands and everything respond better to really long copy. Some respond better to. There's a three sentence paragraph that tells you what you need to know as your images. Different images.

See if people like a little bit louder image or a little bit softer or more faded as your buttons and then your tone of voice as well. We've discovered that our audience tends to respond better from the hard emails. This is for five day deal, so your audience may be different. Lut, we use a storytelling technique to get the information across and we've be tested that and found that to be the best for us. Again, that's our audience yours may differ.

So do some AB tests. Find out what works. We also suggest looking at some of your best performing emails from relevant campaigns in the past and then start there. See, set up a test with at least two different emails and see what you think made those emails successful. Was it the subject line?

Was it the copy? Was it the images? Was it a combination? At the very least, test your subject lines. That's really quick and easy.

Having totally different copy and images is a lot more time intensive, but what we do is we test subject line, send each version to 10% of your list, and then after an hour, have the better performing version, send to the remaining 80% of your list. And usually there's two options. There either click through rate or open rate. We choose click through rate. If they're blocking images, then they may not register as an open, but if they're clicking through, then obviously they've opened it so that we measure by click through rate.

That's our kind of preference on that. Make it fun. Be creative. There are no rules. Just watch your stats and see what's working best for your audience.

We're all creative here. So a lot of times email and marketing and those kind of things, they can seem tedious and boring and more business related, but have fun with it. Make a wild and crazy email and test it against a totally boring only text email and see what happens. And again, many of you already know these are things we've learned from partnering with amazing people like you. So thank you for letting us kind of watch behind the scenes as you guys do an amazing job.

Take your pick to your audience unique. So as you know, if you've been part of our sales before, everybody in the photo industry, it seems like is promoting this sale, and that is why this sale is so successful. If everybody's talking about it, then people are going to go check it out and it's the quality is there and the products that they want are there, which we believe they are. Then they're going to purchase. It's not a bad thing that everybody's talking about.

It. One thing we share all the time is that people usually need to see something seven times before they make a purchasing decision. So if six other partners have shown them something and you're the 7th, you probably are going to get that sale. So what? We've seen a lot of partners get concerned and they're like, oh, well, you know, now I'm competing with all these other people and blah, blah blah.

But what we've seen from the data is that when everybody is promoting the sale goes better for everyone and everyone benefits. Whether it be the way in the way of a video or cleverly worded email, you need to stand out so that they will want to come back and click through your link. One of the things we offer exclusive partners as an option is they can promote like a bonus product. Hey, buy through my link. I'm going to give you this bonus product when you do that.

And that typically works pretty well for partner. So that's an option you can look into. We do ask if you do that. Please, please, please. Before the sale launches, send us the bonus item that you're promising your customers so that we can have it.

And if they contact us, we will verify their purchase, give it to them and just make sure that customer service is smooth and nobody's getting angry and demanding refunds because they didn't get their bonus email. Tip number two, use the unexpected. So again, similar to being unique things to try brightly colored buttons, a different font, surprise language, cultural trend references or memes or fun and a different color. Background tests have shown that green buttons often perform well. The human mind seems to associate green with go even in digital situations.

So you might want to try some green buttons, maybe test the green button and an Amazon Orange button or something. See how that goes. So if you notice there's a little click icon on this button and we've done a B testing on our own site and found that when you add the click icon, people in their mind kind of want to click on that button. Just some subtle things you can try. There email tips.

So discuss the products that excite you. Again. Your audience follows you for a reason. They respect your opinion and we'll listen to it when you express it genuinely. So if there's products you don't don't like or that don't excite, you don't highlight those.

Alright, I'll try to get through the rest of these pretty quick. Don't stop at the minimum. So when you sign that partner, you agreed to send at least three emails during the sale. At certain times we specified. This is what we've seen.

It has the bare minimum to make it worth it. For a partner. If you only send two emails during the sale, you're probably going to make less than 50% of what you could make from sending that third email. And those are specified times in the contract, one within 12 hours of launch, one in the mid sale time, and then one within 24 to 36 hours of the end of the sale. And we've seen partners that do that as the minimum.

They do. Okay, successful partners actually send many more emails than that. A lot of them make it a super fun event. We've had one partner that called it Photography Week, and every day they were sending out an email with more information about the bundle, some information about photography, and a free resource for their list. And that worked really well.

Try sending your initial email and then send another email to Emitting, one who hasn't opened after 24 hours. See what your results are, and then if it makes sense, try to do that again for every email you send and what we have learned. And Dave Serum is the one that showed this to us. So thanks Dave. He recommended and we tested sending an HTML or text only non HTML email with a single affiliate link as that reminder.

So sometimes your emails get caught in the promotion tab. Sometimes they get marked as spam. Who knows where they go? Sometimes. But when you do that, it has a higher chance of deliverability, and it also typically seems more personal and gets a good click through rate from our tests for this non opener email and maybe even some of your main email.

Try a text only non HTML email with just one link, so I want to make sure I credited Dave on that, but that's a tip from David worked really well for us. Email is subject lines to peak curiosity or spark. Dare I say it fear? Save 96% on 58 plus products is enticing, but few photographers can resist opening an email that suggests its content can include 58 plus ways to become a more spectacular photographer this year or photography competition is fierce. Learn how to stay in the game or learn how to stay ahead of the game, something that really makes it clear what the benefit to them is.

Again saving that's great 58 plus products. That's great. How does that benefit me? Why do I care? So those second subject line, second and third.

Answer that question. Next tip is to alternate between soft and hard sell emails and we kind of have at the end. I'll show you recommended path that we found works really well. So send some emails that focus on top selling. These can usually be longer emails and more personal feeling.

For example, sharing your experience and excitement, highlighting specific products. Sharing how why they will benefit sharing charity Impact Updates is a great one for our bundles and sharing FAQ and testimonials as well. Send some emails that focus on hard selling. These are usually much shorter and more to the point. For example, highlight the limited time remaining.

Let them know you don't want them to miss out and regret it. Talk about the insane value and how they how if they like even just one product in the bundle, it is usually worth the entire purchase price. Encourage them to take action. Ask them to think about how this bundle could be the turning point in their photography. And that's not that's not just marketing talk.

We have had countless. One of the favorite things about my job in this business is that we've had countless customers come back to us, you know, six months later, one year later, two years later. And let us know that the photography bundle and the training that's in there from our amazing partners change their business and change their life forever. Some of them were able to go from a mediocre photographer to a professional photographer. Some were able to go from not many clients to a steady stream of clients.

So please know as a partner, not only are you changing lives through the charity impact of these bundles, LUT as I'm sure you already know from your customers that give you feedback and let you know you are changing the lives of photographers around the world. For those that actually take the time and dive in and learn, these bundles are an amazing resource and literally life changing. Talk about how the price is low, but the delaying the decision is high risk. The bundle is only $89. Most people can afford that price point.

That's why we've said it that low. But if they don't buy it during the bundle time, then of course, all those resources are worth $4,000, I think, 2700 for the main bundle or more. And if they delay and later they decide they want one of the products in the bundle, they're probably going to have to pay more than $89 for just that one single product. So it's a high risk waiting situation. If they think it's right for them.

The next thing using editor and as you can see, I've already had some typos in this. I am a terrible Speller and terrible typer, and together it's an awful combination. It's hard to take content seriously when you are busy picking out mistakes. So ask somebody to look it over for you. We've got an awesome team and they always check stuff for me, except when I complete a Slideshow at midnight the night before.

So websites are high volume. You've got dedicated readers as well as organic traffic and be a lot more in depth on your website. And the thing that we've seen that has really done amazing for partners two, three, four times their sales is to divert all their website traffic or a good percentage of their website traffic to the sale. And I'll talk about that more later. That's not doing a redirect and forcing them over there.

It's giving them a choice via a banner or a welcome mat. Facebook got groups pages and your personal feed. A lot of people don't unless all your friends are photographers, LUTS not be Lululemon and essential oils and clog up our personal feed with promotions. But your groups and pages are great places to share about the bundle. We've seen partners that have incredibly engaged groups, incredibly engaged pages.

And in the five days of bundle they share in those pages and in those groups exactly zero times. So don't miss that opportunity. Of course, you know your audience best. Don't over promote or make them sick of it or whatever, but share about the charity impact. Share about the products you're excited about.

Share about what you think they're going to benefit from in those groups. And what we've seen from partners is that a lot of partners are scared to overshare. And I'll show you an example of one of our case studies later, but we've had partners that finally just said, I'm going to try this. I'm going to go all out and they got so much positive feedback from their fans and subscribers about just saying thank you for making sure I saw this. I missed the first video.

I missed the second video. I missed the first a second email, but I saw this one. I've gone and bought it. I'm so excited. So just know your fear may not be well placed.

Test it out. Try it. See what happens in your Facebook group. You've got dedicated fans so they want to hear from you. They want to know your opinion on this again.

Everybody is going to be talking about it. So you should share your opinion on the bundle and let them know what you think. Live broadcasts, watch parties and other options are usually promoted by Facebook. So if you start a watch party or do a live if anybody is following you, they're usually going to see that versus if you post, it might never show up on their news feed. So those are great options during the sale to get eyeballs on your thoughts and your opinions and everything of the bundle.

Same for stories, Instagram or Facebook stories. Those are usually promoted more heavily than feed content. Facebook tips don't stop at the minimum, as we mentioned in email. Tips don't just do the minimum on social media either. Do stories.

Do feeds, do long form descriptions. You can use it as a blog platform if you want or link to an article on your blog with longer information. Things to try post at different times of day. Try different combinations of video, images and copy I've seen. Typically video gets more impressions and especially if it's your brand as you as a person and you are sharing with them directly into the camera.

While you're excited about this bundle, while you're excited about the charity impact, your favorite charity, that kind of thing. Don't just discuss the value, but the individual products, contributors, charity partners benefits to the photographers and the US. Cultural trends and references. You make some jokes, make it fun, make a meme that kind of stuff. Wrap it up into stories about how you have used education to get to where you are today.

Maybe highlight how. If you had had this bundle when you started, it would have been a lot faster to get to where you are today. For YouTube, they have YouTube premieres. Those are good things to check out consistent content. So make sure your content is consistent on your YouTube channel and that it provides value.

That's why people are subscribed. That's why they're following you. And by providing value. I mean, even if they're not interested in the bundle. So what our best YouTube partners do that to six figures or more is they continue with what they normally post to YouTube, but they'll do a quick promotion at the beginning, a longer promotion in the middle and then a quick promotion at the end during the sale.

Do some special episodes. We've had a partner that past year just went all out with YouTube and the announced pre sale like, hey, this next week I'm doing five episodes versus my normal one, one or two per week. And here's what they're going to be on top. Five tips, one of the other special effects. Something else.

Do some extra episodes if you can. A new promotional segment as well. We've seen success where if they have at least one dedicated video about the sale again, that's the partner that was really concerned about, you know, their comments and complaints from YouTube and everybody was really grateful to them. As it turned out, Instagram live videos are more promoted than feed content. Same with stories and make sure your feed is consistent.

So your users follow you because you have a beautiful feed or whatever it is. Don't change that up. We have images available for you, but if those don't fit your brand, you can re edit them or just keep using beautiful images and then use swipe up Lincoln bio and your stories to kind of promote the sale as well as image descriptions. You can let them know why you're excited about that. Twitter threads are good.

They allow you to do kind of a long form review or call out your favorite partners or favorite products. Charity Partners you can do videos on Twitter as well, and all those kinds of things and photos. All of those work better than just general single posts. Next, we're going to go through the case studies. So the first case study is the emailer.

What I'm going to present to you is kind of the ideal emailer and what they've done throughout the year as well as kind of a series that has worked for our successful partners. The email you have emailed consistently throughout the year, providing value and free tips and inspiration to your subscribers. We have some partners that sign on once a year and once a year, they send out about three to five emails during our sale and the rest of the year don't do anything, and that doesn't work well.

People aren't used to hearing from you and then they're only hearing from you about a sale, and it's not high. Converting it doesn't go well.

You have promoted products in your emails before and have subscribers who trust your recommendations. This is a big thing. If you're not already doing this, I would recommend you start if your emails are only free. Tips, free content, free, whatever. And they've been that way for the last three years and you've never made a single Penny from your emails.

Maybe you have a different business plan and you're doing fine. And if that's the case, then don't worry about it. If you don't, you may want to start doing reviews, recommending products, doing affiliate promotions through your emails, and getting your subscribers used to that kind of thing in the email versus just free. It's been interesting behind the scenes. We have some partners who have email list of over 100,000.

We have other partners who have email LUT of less than 20,000, and we will see regularly a partner with an email list of 20,000 outsell by far, a partner with an email list of 100,000. And of course, usually with 20,000, they've cultivated their list. They're unsubscribing people or removing them that aren't active, that kind of thing. But they're also throughout the year promoting other products, their own products, other people's products, whatever it is. Versus you know, the 100,000 subscribers might just like to see pretty pictures and that's what they're subscribed for.

And when you start selling things to them and maybe you forget to include some pretty pictures, then they're going to be gone. Lut your subscribers know about the upcoming sale as soon as you can and why you were excited about it. Do this as soon as possible so that they're ready and excited and looking forward to it. Anticipation is really it's a very powerful emotion. All right.

You promote the presale giveaway while sharing about the contributors that will be in the sale. Charities that will benefit when it will launch and how excited you are to share all the details soon. Any partners provide free resources to their subscribers. Pre Sale it doesn't have to be anything big. For example, photography Quick Tips Share a tip a day in your email.

Small Lightroom preset pack with free training. Maybe you make three or four or five, one to five Lightroom preset pack for the sale. And here's one that's going to lighten your image. Here's one that's going to increase your contrast and saturation different things like that and then provide those for free to your subscribers, something you learned or were inspired by when watching one of the bundle tutorials with a promise to share more about it once the bundle is launched. So if you've watched the tutorials, hopefully you've seen a few of them pick out something that you learned or that you thought was great and share that.

Try to do it without giving away the whole what product that would be and definitely don't name the product. But if you can share something that you've learned from the bundle, that's going to be great. So I'm going to go over a case study for what successful partners have generally done in the past two weeks. Pre Event Send out an advanced notice email so you LUT subscribers know about an event coming up that you are really excited to share with them. You can't give all the details right now, but you will let them know as soon as you can ask them to be out on the lookout for an email in the next week or two from you with some more information and a big surprise.

They will love. Giveaway Launch email. So then five days pre Event let subscribers know about the upcoming event while highlighting a few contributors whose products you can't share more information about. Also highlight your favorite charity benefiting from the event, and let your subscribers know about the $10,000. Giveaway launch and use your affiliate link to send them over to enter the event.

Launch email. So day one right at noon Pacific. This is the event is live. Fill in subscribers quickly on the details of the event just to highlight all the information is on the sales page in depth, and that's where you want to get them to go. The amazing value and maybe your top five products layout expectations for the next five days about the quantity of your emails and what value they will be providing to subscribers even if they are not interested in taking part of the event.

So just make sure that your emails, even if they're not interested in the event, still has some value. Again, maybe it's a tip. Maybe it's a free pre set free ebook, something linked to one of your articles. That kind of thing. You can do this via email or via video you link to that is posted on YouTube, on your website, on Facebook, etc.

So emails work great. Definitely include some content just in writing. Lut, if you can do a personal video we've seen anytime you can make it more personal, that's going to really help you. Examples could be daily photography tips via email. Daily free presets packs, daily free photography tips via YouTube or your blog or daily free Photography resource links if desired.

Add a button for subscribers to optionally opt out of the Sale emails right above your unsubscribe link at the very bottom of your email before they click unsubscribe, make a very obvious button that says Opt Me out of Bundle sale emails and you can have this on each sale email if desired. The other thing we found, especially on launch day and then towards the end is text only reminders work really well. They get us a much better click through rate. They help us. I don't know that they double what the initial send does, but they do really well.

Percentage wise on the initial send send subscribers who have not opened or click the previous email a text only non HTML email with similar content to the first email as well as a single affiliate link at the bottom. The next is the charity update email. So on day two again, day 112 hours, but really strong sales volume. On day two, you can let your subscribers know this email is going to be about the charity impact of the sale. Lut quickly share how much everyone is loving the bundle.

Share a few quick testimonials or screenshots of Facebook reviews or messages as social proof, and we'll provide these in the affiliate area or feel free to go to our Facebook page, which has, I think over 305 star reviews update subscribers on the charities that have been there. Fitting from the bundle charity donation goal. How much has been raised in the first 24 hours? How much five day deal has donated since 2014? At this point we're up to 1.9 million and I got to look at the numbers, but I'm really hoping and I think either this sale or for sale next year we will pass $2 million in charity donations.

So that's amazing and just exciting. An unbelievable number. Ask which charity the subscriber is most excited about and for them to reply with their answer. If you've got a huge list, this can be a lot of work. Honestly, you might be surprised that maybe just or less of your list, maybe or less of your list actually reply.

But the invite just really makes that connection to more of a person than just somebody sending them an email and can really help you generally in everything you do. And also for this sale are your promise tip resource or link for those interested and those not interested in the event. The next one is the webinar email. So day three LUT your subscribers know about a free Webinar happening on day three of the event. We're going to provide this information, I think later on today or definitely pre sale launch.

So you'll have the page that you can link to via your affiliate link to get them to register and who's going to be in that kind of thing? Share who you're most excited to learn from and invite them to attend the webinar with you. Ask which webinar guest or event contributor the subscriber is most excited about and for them to reply with their answer. Again, this is another touch point, another way for them to interact with you and make sure that you come across as a person that cares about them and that cares about what they're excited about.

And that can also help you if nobody on your list is excited about Bob Smith whatever photography class, then don't talk about Bob Smith photography class later on.

Talk about the one that everybody replied to and was most excited about are your Promise tip resource or link for those interested and those not interested in the event and maybe add a PS to watch out for tomorrow's email where you answer frequently asked questions and invite subscribers to reply with their questions about the bundle to this email. Again, if you want to do on that, you can send a text only reminder. So we send the only to people who haven't opened so they haven't seen your email and have it clicked.

And that way it's usually they're not seeing the email twice in 24 hours. They're usually just seeing one email from you in 24 hours.

Next one at FAQ email. So quickly remind subscribers that today there will be one more for your webinar to share and share who your favorite contributor is from today's lineup. Maybe mention something you learned on yesterday's webinar or the person you are most excited about watching yesterday share the charity update. And if the goal has been met and or if there is a stretch goal, usually between day four, midday and day five, we're going to meet our initial goal and then we'll announce a stretch goal. People get really excited when we meet our goal.

We've had multiple multiple customers come to us and tell us, hey, I was on the fence about buying. It looked like a great value look like great everything. Then I saw the charity impact and that's what made me make the purchasing decision. And people love being involved in something that has such an amazing impact. Dive into an FAQ style format to answer any and all subscriber questions about the events, products, partners, charities, etc.

This can be done via email or via video. You record and post on YouTube, Facebook, embed in your blog, etc. And then link to that video via the email. If you choose to do a video, ask subscribers if they purchased the bundle yet. If so, ask what they thought about all the amazing content and resources and invite them to reply with their answer.

Again. One more way to have a connection and a conversation with your subscribers versus just a one way email. Push out, share your Promise tip resource or link for those interested and those not interested in the event and having these at the bottom. It makes sure that even if somebody thinks or absolutely doesn't care about the bundle for some reason, they're at least going to scroll down to the bottom and see what you shared down there. You're going to get better open rates and then potentially a better click rates, and then potentially they might actually something might catch their eye in the testimonials or whatever, and they may realize, hey, this bundle could actually be helpful for me.

The next one day five testimonials email. So LUT the subscribers know how well the sale is going. Give them a quick update on the time left and the charity impact and share your favorite testimonials that you feel helps sum up the sell well as well as any that kind of answer address questions or concerns you heard from their FAQ responses. So Bob says, oh, this looks great, but I don't have 80 hours to watch the video. Maybe share a testimonial from Sally that says I bought this bundle for these three products.

It's 3 hours of video and well worth the $89 I paid for care how helpful this bundle is for you or how much you wish you had a resource like this when you were starting out in photography and how much time and struggle that might have saved you on your own creative journey. So a lot of us in this group and partners and contributors. We started LUT in photography before YouTube before whatever. I remember my first camera. I read the entire user manual to try and figure out what to do.

And then I would check blog posts and have to read them instead of watch them to experiment. So just share those kind of things like this is an amazing bundle. This amazing time that we live in. It is easier than ever to learn how to take beautiful photos and this bundle helps them do that. It also helps them with their business.

If they're professional got marketing resources in this bundle and everything else at APS and ask subscribers to let them know what tutorial they are most excited about. Invite them to reply with their answers, share promise tips, resources and links. The next one is the hard sell email. So this is on day six. It's a half day.

I'd send it in the morning. Update subscribers on the charity impact how much it went up in the last 24 hours. Again, that's one of our biggest highest volume sales days. Share your amazement as what has happened and creative people come together to help each other learn and work and let your subscribers know that this is it. If they miss out, then that's it share with them.

That five day deal gets hundreds of emails post sale from customers asking to make an exception and sell them the bundle once the sale is closed and that five day deal is not able to do this due to our contract with contributors. So once the sale is over, it's over. We cannot sell a bundle post sale unless they tried to purchase during the sale. And then I would recommend including a countdown clock in this and letting them know that when it hits zero, it's gone. If you want to at noon Pacific Time, we're going to have a top secret bonus time that usually results in about an extra day of revenue for partners and an extra day of sales.

We're running out of time. I hope it's been really helpful. I tried to kind of pour in six years of knowledge into this hour, so the next one will go over the blogger or the website. One. Follow all the tips from the email or do them on your blog as well.

In your newsletters. You can give a short description and link to a longer blog post, and that works really well for partners as well. At a header navigation bar. Welcome at to your entire web page with information about the giveaway presale and the event post. Launch.

We've had a partner to do this and they were able to three and four times their selling and they were shocked and excited. It works really well if you normally have Google ads or other affiliate links in your Sidebar. If it's relatively easy and you have a quick system to disable or replace them, maybe try replacing them with five day deal ads during the sale. Your Google ads are going to pay you pennies on the click or pennies on the dollar with five. Dad, you're going to make a lot more than that.

So that's an option there. Post about the sale at launch. Post about charity impact mid sale post about the sale ending within 24 to 36 hours of the sale. So do that on your blog. In between dedicated sales posts.

Do some posts on the following product reviews for products and the bundle later. You can turn these into affiliate links for those products. If that partner has an affiliate system, so we've had one partner and that does that. It works really well for them. Gives them year round revenue as well as five day deal revenue during the sale.

Do interviews, backgrounds, tips or related resources and links for contributors in the bundle. Kind of highlight them and go over that and then information about our charity partners and an in depth story about one of the beneficiaries of one of our charities. Those are super powerful. Mercy Ships is the one that comes to mind. They do unbelievable surgeries for people's faces with big growth or legs that are backward.

Just really cool. Use your newsletter and blog in collaboration with each other. Drive traffic. Does a sale from both simultaneously or even go link to your blog from your newsletter. Link to the sale from your blog.

That kind of thing. Here's a welcome that example that I mocked up for PetaPixel and this is kind of the idea is everybody that comes to your site no matter where they are, what article they're reading is going to know about the sale and be able to click and learn more or they can click that X and close it. Next case study is the YouTuber. So as you might have noticed, this is kind of building on itself. What you want to do for the YouTubers.

Follow all the tips in the email and blogger. Utilize your promotion a much more personal and an in interactive touch and these are taken from a six figure YouTube partner. Remember the welcome mat from before one six figure your partner embeds a YouTube video into their welcome mat of them talking about the bundle for maximum impact and a personal touch. That partner saw three to four times more sales that year than the previous year. Use your channel to continue providing value for your subscribers, but do at least one dedicated video about the sale at launch.

The end of this video can have content similar to what you normally provide. Be sure to go in depth about why you're excited about the sale and why you think it is a great opportunity for your subscribers. Our six figure YouTube partners heavily promote the giveaway while talking up the sale launch presale to give their subscribers something of value before they ask them to open their wallet. If you choose not to leverage your channel for five day do promotion, or if you do not have a sizable or consistent following on YouTube, another great option is to use private videos on YouTube of you personally sharing about the bundle, what you found most exciting or what you learned with a call to action or an invite at the end, asking the viewer to go check it out.

You can link to this video in your newsletter, or you can embed it on your website and link to that page for more control, etc.

The more personal you can be with your promotion, the more response you're going to get. Our six figure YouTube partners typically release a video a day during the sale, even if that is not their normal posting schedule. These videos typically follow the same form of their normal content, but have a quick intro about five day deal event at the start or 20 seconds in a longer one in the middle and a quick final one at the end. These videos can be replaced post Sale as long as you have a decent YouTube account with a certain number of views, you can upload a replacement for that video post sale that doesn't include the Five Dado promotion if desired.

That's what our pro YouTuber usually does.

One of our six figure YouTube partners has partnered with us for four years, but finally when LUT with promotion via channel last year and was able to make more than three times what he usually does for commissions and crossed for the first time for him, the six figure Commission barrier. His concern was that he would get complaints from his subscribers about the heavy promotion on his channel but was pleasantly surprised to get majority positive feedback and thanks for making sure that they knew about the amazing resource at such an amazing price.

The Instagrammer follow everything from the email or the blogger and the YouTuber while using your reach to reach a younger demographic and use your photography to drive home. The impact of the bundle. Instagram heavily promotes stories and your followers follow you because of your feed content, so keep your feed content consistent.

If you post beautiful images, keep doing that, but find ways to talk about and highlight the sale in your descriptions. Then put your affiliate link in the bio for the five days of the sale. Make sure they know why you're excited about it. Use stories at least once a day throughout the sale to talk about the bundle and your favorite photographers in the bundle. Answer questions posted from previous stories and share about the charity impact.

And of course, if you've got over 10,000 followers and use the swipe up to link to the sale via your link most before and after results of your images from some of the presets or action in the bundles, check out Artistry Four Action by Dave Serum. I believe that's in the Pro bundle, add on to get an amazing and coveted look for your feed images that others would love to emulate for themselves. That one is really powerful. It's really easy to use. Dave does a great job and I think that would be a really high.

Converting Instagram post. Make an Instagram TV video with a longer and more in depth overview of the bundle and your tips and techniques. Learn from products in the Bundle link to one of your Instagram before and after images in a PPS section of one of your newsletters, sharing your excitement about the results as well as if it broke any records like number of likes comments in the first 24 hours of your feed, et cetera. So as you can see, we're trying to do more of a circular promotion Facebook so follow all the tips from all the previous ones and use our reach to help make sure that everybody knows about the bundle opportunity that would be interested.

Facebook watch parties can be heavily highlighted by Facebook, especially if they track a lot of viewers and comments.

Maybe invite your followers to a Facebook watch party at a specific time and date and let them know you will be there to answer questions and share your experience about the bundle either on the video or in the comments. Hold Facebook live and maybe even create two to three Facebook events to invite your fans to during the sale. Give each event or live a topic like Charity partners, FAQs testimonial sale page reviews and then have a general Q and A at the end of the Facebook live.

Answer as many questions as you can about the bundle event or your product in the bundle. If you're experienced with Facebook ads, try to run some ads using unique campaign IDs to see if they make sense.

Financially, you can track your conversions via the unique ID to know how many have purchased the bundle via that link or ad in your five day Deal affiliate area. Link to your Facebook video in your newsletter. For those wanting to learn more about the bundle, ask your subscribers to love, comment and share if they found value in it. That's a way you can drive traffic from your newsletter to Facebook to get more eyes on your Facebook posts to get more people to go through. If one of your posts about the bundle is doing well, try editing it with a unique campaign ID and then boosting it while keeping careful to track on the unique campaign ID performance to make sure it is worth the boost costs.

Last thing I want to share some partner strategy is the email really hard and they Facebook really hard or they email really hard in the YouTube really hard or they Instagram really hard. But don't do any of the other. You know your audience the best and you know which platform to best reach them. On that being said, what we see for very successful partners is that no matter what platform their fans follow them on, they will know about the bundle during the five days it is available.

So our recommended strategy is kind of circular holistic strategy and that is share your YouTube video in your newsletter.

Share your Instagram post in your newsletter. Share your Facebook post and your Twitter feed. Just kind of post everywhere and use different platforms for different reasons to get people to know about the bundle. Well, thanks so much, everyone. I appreciate it.

Please reach out with any questions you have. We are here to help. We want this to be a successful sale for you and I hope these are helpful tips.