The Brand Map

Most photographers think branding is just logos, colors, and fonts. But the truth is — your brand is every touchpoint, every impression, and every story your clients tell about you. If you want to rise above the noise in a crowded market, you need more than a pretty website. You need a brand that works as hard as you do.

In this course, you’ll discover the strategy behind building a brand that stands out and sticks. You’ll learn how to:

✨ Define your brand identity so it feels authentic and aligned with who you are

✨ Create cohesion across every touchpoint — from social media to client emails to in-person interactions

✨ Identify the key brand ingredients that separate you from competitors in your market

✨ Turn happy clients into raving fans who market your business for you

✨ Build a brand that not only attracts the right clients now, but sustains long-term growth and success

This isn’t about being trendy — it’s about building a brand that lasts. One that’s instantly recognizable, deeply trusted, and powerfully positioned to help your business thrive.